BRINGING
fraîche IDEAS TO
THE TABLE.
>>
WHAT'S
GOOD?
fraîche IS THE NEW ORIGINAL.
We believe that original branding is more than just aesthetics—it’s about crafting an identity that is founded on powerful storytelling. As a creative branding agency, we specialize in brand concept development, strategic creative direction, and content creation, helping businesses establish a powerful presence in an ever-evolving market. Through unique visual storytelling, brand identity design, and professional photography, we bring compelling brand narratives to life.
our VISION
>>
& MISSION
Our vision is to empower brands to unlock their full potential through innovative concepts, strategic insight, inspiring narratives, and cutting-edge visuals that leave a lasting impression on audiences worldwide.
>>
Our mission is to make originality the new standard and bring creative visions to life in the most fearless and playful way possible. We strive to translate bold ideas into impactful brands by combining storytelling, strategy and visual artistry.
>>
HOW IT ALL BEGAN.
THE STORY OF CRÉME fraîche.
My name is Kimmy G, the creative soul behind Crème Fraîche Concepts. My journey into ‘brand concept development’ began during my studies in Hospitality Business Management in Amsterdam, where I discovered a deep passion for shaping unique brand identities for cafés and restaurants concepts.
What started as a simple idea to bring fresh, bold design into the world, has now grown into launching my very own concept development agency in Cape Town, South Africa. Where I aim to continuously transform original ideas into reality.
The name Crème Fraîche draws from my culinary background in the restaurant industry and reflects my core belief – much like the rich, creamy touch that crème fraîche adds to a dish, our designs bring a new, unexpected flavor to the world of branding and visual storytelling. It’s about creating work that is authentically unique and full of flavor.
our CORE
VALUES
>>
1
Fearlessly
BOLD
We are unapologetically daring in our work, continuously exploring new ideas, trends, and diverse cultural influences to create innovative designs that challenge conventional norms and make a bold impact. With a distinctive, bold approach that blends playful graphic designs, vibrant colors, and a commitment to originality, staying true to authenticity in everything we do.
2
Purpose-Driven
DESIGN
>>
We believe in making a statement through clean, impactful designs that communicate clarity and purpose. Every design decision we make carries a deeper symbolic meaning, making our concepts intentional and culturally relevant.
3
Empowered
STORYTELLING
We believe that storytelling is at the heart of every great brand. A compelling story has the power to forge deep connections, evoke emotions, and leave a lasting impact. At Crème Fraîche, we help brands uncover their unique narrative and translate it into a visual and strategic identity that captivates their audience. Whether it’s through branding, content creation, or visual storytelling, our goal is to help brands build meaningful relationships with their audience— creating a lasting impression that resonates and inspires.
4
>>
>>
Creative
COLLABORATION
Great ideas are born from collaboration. At Créme Fraîche, we encourage a creative, open environment where diverse minds can come together to elevate each project, ensuring that every perspective is valued in the process.
_edi.png)